Short videos on traditional Chinese medicine culture go viral on YouTube

BEIJING, June 22, 2022 /PRNewswire/ — A report from Traditional Chinese Medicine (TCM) has a history of more than 5,000 years that nurtures the Chinese view of life and health, man and nature, and of man and the universe. become an inseparable and important part of Chinese culture.

Recently, short videos about traditional Chinese medicine culture have caught the public’s attention on YouTube. A group of Chinese medical institutions uploaded 113 short videos to explain the origin, heritage, innovation and application of TCM on their channel Traditional Chinese Medicine Center. In just one month, these videos have accumulated over 12 million impressions and 1 million views. Among them, Traditional Chinese Medicine Without Borders produced by Zhejiang Provincial Traditional Chinese Medicine Hospital tells the story of internationalization of TCM from the perspective of TCM tutors and international students, and received 500,000 views on YouTube, Tips from the Golden Chest produced by Henan The University of Traditional Chinese Medicine combines TCM culture with popular music, breaking down barriers between language and culture with melody, The history of artemisininproduced by the Chinese Academy of Chinese Medical Sciences, focuses on Nobel laureates You you you and his legendary discovery of artemisinin that changed the history of global malaria treatment.

People’s Daily Haiwainet has been actively committed to saying China stories to international audiences on popular global social networks. The head of this Haiwainet campaign said that in the future, Haiwainet will continue to cooperate with national authorities and relevant professional institutions, using short videos and digital means to promote the culture of TCM among a wider audience.