Shared research to unite modern nutritional science and traditional Chinese medicine
SALT LAKE CITY, May 21, 2021 /PRNewswire/ — USANA Health Sciences, Inc. and its China subsidiary, BabyCare, Ltd., announced this week a research collaboration agreement with beijing University of Chinese Medicine (BUCM), a well-known university in China. Under the agreement, USANA and BUCM will conduct cooperative research in the area of Traditional Chinese Medicine (TCM). The goal of this collaboration is to bring together modern nutritional science and TCM to improve the health and well-being of individuals and families around the world.
USANA and BUCM will collaborate in several areas, including evaluating the effectiveness of TCM in replenishing qi (an ancient Chinese healing art involving meditation), evaluating the effectiveness of TCM ingredients, creating new health products based on the concept of TCM and the development of targeted nutritional products. diets for people of different body types. Under the agreement, USANA has the right to commercialize any nutritional/TCM products resulting from the collaboration.
The collaboration will also promote mutual visits of scholars and scientists, set up post-doctoral workstations, provide scholarships for traditional Chinese medicine students at BUCM, and support the American Center for Chinese Medicine established by BUCM.
To celebrate the agreement, USANA and BUCM hosted a joint signing ceremony on May 19 with representatives of universities and companies, including the president of beijing Dr. Xu Anlong University of Chinese Medicine, USANA CEO and Chairman of the Board Kevin Guest, Scientific Director of USANA Dr. Rob Sinnot and CEO and General Manager of USANA Brent Neidig.
“beijing Chinese Medicine University is an educational base for cultivating high-level innovative Chinese medicine, a research center for Chinese medicine knowledge and technological innovation, and a leading Chinese medicine university in China“said BUCM President Dr. Xu Anlong. “Our mission is to promote the worldwide knowledge and practice of Chinese medicine and to contribute to the development of human health and the progress of civilization.”
USANA CEO Kevin Guest explained how the research collaboration agreement fits into the company’s history and vision for the future. “Since USANA’s inception, we have remained committed to quality, the advancement of nutritional technology, and continuous scientific validation,” he said. “With this agreement, USANA has established a clear vision and long-term strategy to integrate traditional Chinese medicine and the results of this collaboration into the growing health products market. We believe that through the cooperation of BUCM and USANA, we will improve health and promote Chinese medicine to the world.”
USANA (NYSE: USNA) is proud to provide consumers with the highest quality nutritional products in the world. From its award-winning supplements to its innovative skincare line, USANA has proven for more than 25 years why it’s a company you can trust.
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